Datadriven Strategy Boosts Facebook Ad ROI

Datadriven Strategy Boosts Facebook Ad ROI

This article delves into the importance and implementation process of Facebook ad data tracking. It focuses on two data return methods: C2S and S2S, highlighting key aspects of gateway interface modification and data processing. It emphasizes the significance of bidirectional data return between e-commerce platforms and media platforms. The article provides a practical guide to data tracking on Facebook, aiming to help readers improve ad performance and achieve ROI growth. It covers essential steps for setting up effective tracking and leveraging data insights for campaign optimization.

12/29/2025 Customs Knowledge
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Black Friday Retailers Shift Focus to Niche Markets

Black Friday Retailers Shift Focus to Niche Markets

This article analyzes the sales performance of last year's Black Friday "hit" products this year, highlighting the main challenges faced by sellers: head monopoly and market capacity contraction. It suggests that sellers shift their thinking by exploring the long-tail market, differentiating products, and implementing refined operations. This approach aims to achieve sustainable growth in the highly competitive e-commerce environment and ultimately succeed during the Black Friday promotion. Focusing on niche products and data-driven decisions are crucial for overcoming current market obstacles and maximizing sales.

12/30/2025 Logistics Industry Insights
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Temu Imposes Stricter Quality Rules Amid Compliance Push

Temu Imposes Stricter Quality Rules Amid Compliance Push

Temu platform recently imposed significant fines for two product quality incidents, warning sellers to prioritize product quality and compliant operations. This article analyzes the causes of the incidents, proposes response strategies for sellers, and emphasizes platform supervision and seller responsibility. It aims to promote the healthy development of the e-commerce ecosystem by highlighting the importance of adhering to quality standards and regulatory requirements on the Temu platform. The fines serve as a deterrent and underscore the platform's commitment to consumer safety and fair trade.

12/30/2025 Logistics Industry Insights
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Ebay France Abandons Black Friday for Circular Economy Push

Ebay France Abandons Black Friday for Circular Economy Push

eBay France is abandoning 'Black Friday' promotions to focus on the secondhand market and circular economy, responding to market competition and embracing sustainability. By promoting refurbished products, spare parts sales, and providing seller training, eBay aims to reshape growth and create new opportunities for sellers. This strategic shift highlights eBay's commitment to a more sustainable business model and its recognition of the growing demand for pre-owned goods. The initiative seeks to position eBay as a leader in the circular economy within the French e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Sheins Agile Supply Chain Drives Fastfashion Dominance

Sheins Agile Supply Chain Drives Fastfashion Dominance

SHEIN leverages a flexible supply chain, streamlining New Product Introduction (NPI), global sourcing, combinatorial supply, reverse logistics, and digitalization to build an efficient and agile supply chain system. This allows them to gain a competitive edge in the market. By optimizing these key areas, SHEIN can quickly respond to changing consumer demands and trends, enabling them to offer a wide variety of fashionable products at competitive prices. This agile approach is a cornerstone of the SHEIN model's success in the fast-fashion e-commerce landscape.

12/30/2025 Logistics Industry Insights
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UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS Cuts Amazon Deliveries by Half Amid Profit Focus

UPS announced a strategic shift, planning to significantly reduce delivery volumes for Amazon by 2026, aiming to improve profitability and optimize its customer base. This move may put pressure on UPS's short-term performance but is expected to enhance its long-term market competitiveness. Simultaneously, Amazon faces a transportation gap, requiring a reassessment of its logistics strategy. The market is closely watching UPS's transformation prospects and the future collaborative relationship between the two companies. This strategic realignment signals a significant shift in the e-commerce logistics landscape.

12/30/2025 Logistics Industry Insights
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JD Logistics Opens Mexico Warehouse to Speed Deliveries

JD Logistics Opens Mexico Warehouse to Speed Deliveries

JD Logistics has opened its first self-operated overseas warehouse in Mexico City, covering an area of over 40,000 square meters. It primarily serves fast fashion e-commerce, enabling same-day delivery within the region. In collaboration with local businesses, JD Logistics is building comprehensive B2C and B2B supply chain logistics services. It also launched integrated delivery and installation services for bulky items, further enhancing its South American supply chain logistics network. This initiative aims to improve local logistics efficiency and enhance the user experience.

12/30/2025 Logistics
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WCO Committee Advances Global Trade Facilitation Plans

WCO Committee Advances Global Trade Facilitation Plans

This paper provides an in-depth interpretation of the agenda of the 243rd/244th sessions of the World Customs Organization (WCO) Permanent Technical Committee, focusing on key issues such as trade facilitation, e-commerce, and digital customs. It analyzes the latest developments and future trends in global trade facilitation, providing valuable references for businesses and government departments. The paper highlights the WCO's role in promoting efficient and secure trade procedures in the digital age, emphasizing the importance of international cooperation in achieving these goals.

12/30/2025 Customs Knowledge
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State Bank of Pakistan Simplifies SWIFT Transfers for Global Payments

State Bank of Pakistan Simplifies SWIFT Transfers for Global Payments

This article provides a detailed explanation of the SWIFT/BIC code SBPPPKKAXXX for the State Bank of Pakistan (SBP). It clarifies the definition and function of SWIFT codes, and when to use the head office code. The importance of branch codes is emphasized, and methods for finding specific branch codes are provided. Furthermore, the article outlines key considerations for using SWIFT codes for cross-border remittances, aiming to assist readers in conducting international transfers more accurately and efficiently. It serves as a practical guide for understanding and utilizing SWIFT codes in the context of Pakistani banking.

09/01/2025 International Settlement
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Congress Probes Bill to Curb Amazon Warehouse Labor Abuses

Congress Probes Bill to Curb Amazon Warehouse Labor Abuses

A U.S. Democratic Senator introduced the 'Warehouse Worker Protection Act,' aiming to regulate warehouse production quotas and safeguard worker rights. Drawing on experiences from multiple states, the bill emphasizes quota transparency, advance notice of quota changes, reasonable rest periods, and prohibits unreasonable penalties. Implementing this legislation will impact e-commerce business models, presenting both challenges and opportunities. Collaborative efforts are needed to refine and implement the act, balancing business efficiency with worker well-being. The bill seeks to create a fairer and more sustainable working environment in the warehousing sector.

11/03/2025 Logistics Industry Insights
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